Key concepts/tools in Marketing:

• Product/pricing/place/promotion/distribution/retail
• Brand management
• Marketing research
• Marketing strategy

Promotional content:

• Advertising/branding
• Direct marketing/personal sales
• Product placement
• Public relations publicity
• Sales promotion

Promotional media:

• Printing/publication
• Broadcasting
• Internet marketing
• Point of sale
• Word of mouth
• Digital marketing

Careers in Marketing include: Marketing managers, Account executives, Brand managers

Key concepts/tools in Public Relations include:

• Publicity and press relations
• Press releases
• Events
• Campaigning
• Lobbying
• Networking

Careers in Public relations include: Public relations specialists, Corporate communications director, Public relations director.

A list of PR functions include:

• Public speaking
• Attending conferences
• Crisis management
• Arranging press launches
• Event management
• Research
• Corporate identity
• Strategic planning

The main crossover areas between Marketing and PR are in promotion.Marketing promotions will usually include advertising space that is paid for,while PR often generates free media coverage through comment in the press. PR can be applied to every aspect of the marketing mix though it is not as 'in your face' as marketing but more subtle. Both are dedicated to the company's bottom line.